Pass the Flame // Copy + Creative Direction
Between the political corruption, Zikah virus and literal rivers of sh*t, our team somehow managed to glean a moment of inspiration out of the 2016 Rio Olympic Games. In this social campaign crafted shortly after NBCSports acquired "Sport Ngin", we told the story of Olympians sparking a desire for greatness in others -- however it's defined. To help stoke the positivity, we encouraged folks on Facebook and Twitter to thank or encourage others by #PassingTheFlame.
